Valentine’s Day Competition: A Scent of Love in the Dark?
EXPRESS YOUR VISION OF VALENTINE'S DAY WITH NUIT DANS LE NOIR EAU DE PARFUM? AND THE STUNNING ONLINE MAGAZINE, IT'S MOVING US! On the occasion of Valentine's Day, the Épatant website in partnership with the company Dans le Noir? Parfums offers a unique experience that combines sensuality, emotion and creativity around the first night eau de parfum launched by the brand Dans le Noir?. This high-quality sensory perfume is the result of an unprecedented collaboration between a rising star of French perfumery, Suzy le Helley, Symrise, and the mainly blind and partially sighted sensory experts of the brand Dans le...
Vanilla, musks and ambergris: The magic trio for captivating nights
In the art of perfumery, base notes play a fundamental role: they are the soul of a perfume, what persists long after the top and heart notes have faded...
The benefits of blind testing for authentic olfactory creation
In the world of perfumery, appearance and marketing often influence perceptions. However, at Dans le Noir?, a revolutionary approach puts the focus back on what matters: the senses. Blind testing is at the heart of our creative process, ensuring unique olfactory authenticity free from visual bias. This article explores this bold method and its many benefits. What is blind testing? Blind testing involves evaluating a product without any visual cues. In the case of Dans le Noir? perfumes , this method involves total immersion in darkness. Testers, both sighted and blind, focus exclusively on their olfactory perceptions, thus providing feedback...
The Power of Scent: Why a Scent Can Change a Mood
Fragrances, like "Dans le Noir?" , transform emotions through their direct connection to the limbic system. A simple fragrance can soothe, energize, or revive memories. Giving or wearing a fragrance is creating a memorable sensory experience.
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