Total darkness in the Black?
Experiences in total darkness provide a unique focus that highlights a product's essential qualities, more clearly revealing a scent, an aroma, a texture, an emotion. They encourage open communication, stimulate the senses and imagination to evaluate and design innovative and creative sensory products.
Back to basics
By eliminating visual bias, these methods free sensory evaluation from conventions and marketing gimmicks. Without looking, perfumers, experts, and visitors reconnect with the essential, allowing their other senses to fully express themselves.
Blind Testing Expert
For over 20 years, Dans le Noir ? has been exploring the mechanisms of perception through its experiences. This unique expertise has allowed it to develop a deep understanding of the senses, their interactions, and their biases.
The brand has established itself as a global reference in the art of perceiving differently. By eliminating sight, the other senses intensify, revealing unsuspected nuances, a more authentic reading of products and emotions.
See less to feel more.
Deprived of the traditional visual aids
Suzy le Helley, a rising star at Symrise, allowed herself to be guided solely by her creative instinct and sensations for the creation of Eaux de Parfum de Nuit. A total immersion in darkness unleashed a raw, sincere, and intuitive olfactory expression. A novel approach, designed to bring forth pure fragrances, where each note is born of an emotion rather than an image.
Des experts aux sens affutés
Suzy's work was enhanced by the contributions of people with heightened olfactory senses. At each stage, a sensory exchange took place between the perfumer and the experts from Dans le Noir?, such as Tiffany Kendziolka, who is visually impaired and an ISIPCA graduate, and who has been leading olfactory workshops in Paris for eight years.
A brand that innovates through inclusion
What is essential is invisible to the eyes, we only see clearly with the heart - Antoine De St Exupery
The difference in added value
Another fight is to have the contribution of difference and inclusion recognized in the value creation chain. Through their significant contribution to the project, the experts, particularly those with visual impairments or blindness, of Dans le Noir? illustrate for the first time in the world of luxury an essential and innovative contribution. Thus, Dans le Noir? finds all its legitimacy in this expertise which naturally delineates a mysterious territory of olfactory expression, little explored by major perfume brands and without limits, at night!
Le point d'interrogation
Dans le Noir ? ne se contente pas de proposer une expérience sensorielle, la marque invite à un véritable questionnement. Le point d’interrogation, présent au cœur de son identité et inscrit sur le flacon, n’est pas anodin : il symbolise l’ouverture, la remise en question de nos perceptions et l’exploration de l’invisible. Les eaux de parfum conçues en partie dans le noir total naissent d’une volonté de ressentir avant de voir, de privilégier l’émotion pure et les messages sensoriels. Le flacon devient ainsi le prolongement de cette philosophie : une invitation à ressentir, à douter, et à redécouvrir le parfum autrement.