Total darkness Dans le Noir?
Experiences in total darkness provide a unique focus that highlights a product's essential qualities, more clearly revealing a scent, an aroma, a texture, an emotion. They encourage open communication, stimulate the senses and imagination to evaluate and design innovative and creative sensory products.
Back to basics
By eliminating visual bias, these methods free sensory evaluation from conventions and marketing gimmicks. Without looking, perfumers, experts, and visitors reconnect with the essential, allowing their other senses to fully express themselves.
Blind Testing Expert
For over 20 years, Dans le Noir ? has been exploring the mechanisms of perception through its experiences. This unique expertise has allowed it to develop a deep understanding of the senses, their interactions, and their biases.
The brand has established itself as a global reference in the art of perceiving differently. By eliminating sight, the other senses intensify, revealing unsuspected nuances, a more authentic reading of products and emotions.
See less to feel more.
The difference in added value
Through their significant contribution to the project, the visually impaired or blind experts from Dans le Noir? are illustrating, for the first time in the luxury world, an essential and innovative contribution. Thus, Dans le Noir? finds its full legitimacy in this expertise, which naturally defines a mysterious and unlimited olfactory territory, little explored by major perfume brands – by night!
The question mark
"Dans le Noir ?" doesn't just offer a sensory experience; the brand encourages genuine introspection. The question mark, central to its identity and etched onto the bottle, is significant: it symbolizes openness, a re-evaluation of our perceptions, and an exploration of the invisible. The eaux de parfum, partly crafted in complete darkness, stem from a desire to feel before seeing, to prioritize pure emotion and sensory messages. The bottle thus becomes an extension of this philosophy: an invitation to feel, to question, and to rediscover fragrance in a new way.
Deprived of the traditional visual aids
Suzy Le Helley, a rising star at Symrise, allowed herself to be guided solely by her creative instinct and sensations when creating Les Nuits.
At the heart of the design process, she experienced a multisensory journey in total immersion in the dark, immersed in the imaginary world of Dans le Noir? nights. Deprived of sight, she was able to fully reconnect with her emotions and explore a sensory palette freed from all visual influence.
This radical approach allowed for the emergence of a raw, sincere, and intuitive olfactory expression. A unique approach, where each fragrance is born from an emotion felt in the moment, rather than from an image, giving rise to deeply embodied, sensitive, and universal creations.
"Ce brief dans l'obscurité a renforcé mon côté intuitif. Il était plus simple qu'à l'habitude de me projeter dans un univers sensoriel très bien défini. Un peu comme un dessin, le croquis était tracé dans ma tête dès le premier rendez-vous"
Suzy Le Helley
"L'apport du noir absolu a eu une place très importante dans la genèse et le développement du parfum. C'est une approche profondément différente dans la création et l'évaluation d'un parfum"
Tiffany Kendziolka
Experts with keen senses
Suzy Le Helley's work has been enriched by a unique sensory dialogue with sighted and visually impaired experts, whose particularly keen olfactory sensitivity has nourished every step of the creation process. Among them, Tiffany Kendziolka, visually impaired and an ISIPCA graduate, has been leading olfactory workshops in Paris for eight years and embodies this rare sensory expertise.
This essential collaboration gives rise to unique and committed creations, making these perfumes the first in the luxury world to be designed with the direct contribution of people with disabilities.
Suzy Le Helley
Suzy Le Helley puise son inspiration dans la diversité des senteurs, des plantes et des saveurs qu'elle découvre au fil de ses voyages. Après avoir passé son enfance à aiguiser ses sens, elle décide de devenir parfumeure. Diplômée de l’ISIPCA et Formée à l'école de parfumerie Symrise aux côtés des plus grands, elle est remarquée par Annick Menardo et Maurice Roucel, maîtres parfumeurs qui deviendront ses mentors. Passionnée de botanique, elle développe son odorat en conséquence. Elle aime découvrir, au fil de ses voyages, des variétés de plantes qui lui inspireront de nouveaux accords.
Tiffany Kendziolka
Tiffany Kendziolka est experte en analyse sensorielle. Malvoyante, elle a fait de son handicap une force en obtenant un Master d’analyse sensorielle - Parfum à l’ISIPCA à Versailles où elle a développé sa sensibilité sensorielle et notamment olfactive. Après deux années d’expérience au sein d’un grand groupe cosmétique, en tant que chargée d’études en évaluation sensorielle parfum, Tiffany a rejoint l’équipe de Dans le Noir ?.