A brand that innovates through inclusion
What is essential is invisible to the eyes, we only see clearly with the heart - Antoine De St Exupery
Genetically different
Dans le Noir?'s mission is to enable people with visual impairments to express their full potential. With this project, the brand allows its experts to position themselves further upstream in the value creation chain, leveraging difference to make it a strength. Independent and autonomous, with no financial investors or public or charitable aid, the Dans le Noir? brand employs nearly 50% of people with disabilities and has expanded to around ten countries.
Precious notes
Sandalwood embodies depth and serenity, tonka bean expresses indulgence and power, while powdery vanilla symbolizes elegant sweetness. The musky and amber base finally reveals a carnal, intimate and irresistible sensuality. A subtle balance that makes this fragrance an unforgettable nighttime journey.
Deprived of any visual support, without a traditional brief or outside influence, Suzy le Helley let herself be guided solely by her creative instinct and her sensations. This total immersion in darkness unleashed a raw, sincere, and intuitive olfactory expression. A unique approach, designed to bring out a pure fragrance, where each note is born from an emotion and not an image.
Deprived of traditional visual supports
The project takes on a whole new dimension: each word takes on its importance, and particular attention is paid to textures, smells, and flavors. Strengthening her intuitive side, Suzy Le Helley naturally projects herself into an intense, unexplored sensory universe, guided by people who embody and inhabit this darkness.
A creation that is both personal and collective, enriched by the contributions of people with disabilities who have a keen sense of smell. At each stage, a sensory exchange took place between the perfumer and the experts at Dans le Noir?, such as Tiffany Kendziolka, a visually impaired graduate of ISIPCA, who has been leading olfactory workshops in Paris for five years.
Freeing yourself from marketing dictates
This is, moreover, one of the battles of the Dans le Noir? brand with visitors to its experiences: to allow them to re-appropriate their selection criteria and free themselves from the commandments of marketing modestly called "territories" or "positionings".
The difference in added value
Another fight is to have the contribution of difference and inclusion recognized in the value creation chain. Through their significant contribution to the project, the experts, particularly those with visual impairments or blindness, of Dans le Noir? illustrate for the first time in the world of luxury an essential and innovative contribution. Thus, Dans le Noir? finds all its legitimacy in this expertise which naturally delineates a mysterious territory of olfactory expression, little explored by major perfume brands and without limits, at night!
A brand with High Sensory Quality
For over 20 years, Dans le Noir? has been designing unique sensory experiences around the world, lived in absolute darkness. Immersions that awaken the senses and question our way of perceiving the world and those around us.
Total darkness in the Black?
In its experiments, it allows us to focus on bringing out the essential qualities of a product, by revealing a smell, an aroma, a material more clearly. It also frees up speech and stimulates emotion and imagination to evaluate, improve or bring out innovative and creative sensory products.
Expert Blind testing
A global specialist in experiments in the dark for over 20 years, Dans le Noir? has become the undisputed expert in “Blind Tasting” or “Blind Testing”.
Back to basics
By eliminating visual bias, these methods free sensory evaluation from conventions and marketing gimmicks. Without looking, perfumers, experts, and visitors reconnect with the essential, allowing their other senses to fully express themselves.
A bold and innovative brand
By freeing ourselves from the gaze, our methods free sensations from all artifice. Thanks to the unique expertise of people deprived of sight, we reconnect with a more instinctive, more accurate perception, where emotions regain their full place.
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