A brand with High Sensory Quality
Dans le Noir ? has been creating immersive sensory experiences in complete darkness for over 20 years, transforming our senses, our relationships with the world and others, and our understanding of difference.
A bold and innovative brand
Using sighted and blind guides and experts, Dans le Noir? challenges codes, preconceptions and social conventions. It questions our certainties, points of view and perspectives.
Expert Blind testing
A global specialist in dark experiments for over 20 years, Dans le Noir? has become the undisputed expert in “Blind Tasting” or “Blind Testing”.
Total darkness by Dans le noir ?
In its experiences, Dans le Noir ? focuses on the essential qualities of a product, making scents, aromas, and materials more apparent. This immersive environment encourages open communication, stimulating emotions and imagination, which facilitates the evaluation, enhancement, and development of innovative and creative sensory products.
Back to basics
These methodologies, free from the biases that visual stimuli can create, challenge
conventional norms and marketing tactics. Without the influence of sight, perfumers, experts, evaluators, and ultimately customers enhance their other senses, allowing them to reconnect with the fundamental qualities of a product.